Duration
15 Months
Programme Overview
A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business.
The content they create can be used as part of media, advertising, documenting and marketing campaigns.
They simplify and tailor a message to the audience to suit the purpose. These can be used across different platforms and channels. An interest in technology and creating content is a must.
In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process.
Typically, they are likely to interact with clients, marketing and digital teams, production teams, budget holders, contributors, artists and end users.
An employee in this occupation will be responsible for delivering high quality content on time and on budget that meets the brief. They need to be aware of the legal and regulatory framework and take this into account throughout the content development process.
A content creator would need to take into account ethical considerations and wider organisational policies. A content creator would typically report to a senior colleague within their functional area.
They are required to keep up to date with new technologies, platform developments and consumer trends.
Roles this programme is suited to:
Key learning outcomes:
Delivery
Learners will attend regular sessions with their trainer, this will be face to face, online (remote) and learners will have access to a range of training resources. Their assessor will also arrange a one-to-one session that will guide them through the apprenticeship and prepare them for their End Point Assessment.
Learners will have reviews of their progress that will take place every 10-12 weeks, which will be supported by the line manager and trainer.
Additional workshops will take place throughout the year to support with additional support needs and the 20% Off Job Training.
Commitment
20% of the learners contracted hours must be given to support the completion of the apprenticeship. Trainer led sessions are a mandatory part of the apprenticeship along with other learning activities.
Maths and End English may need to undertake Maths and English in addition to their main apprenticeship, this is dependant on their previous attainment. It is likely that the apprentice will be required to undertake research, reading and write ups to support their learning.
The apprenticeship requires that 100% commitment from the learner and employer to ensure successful completion.
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