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Level 3 Content Creator Apprenticeship

  

Duration 

15 Months 


Programme Overview

A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business.

The content they create can be used as part of media, advertising, documenting and marketing campaigns. 

They simplify and tailor a message to the audience to suit the purpose. These can be used across different platforms and channels.  An interest in technology and creating content is a must.

In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process. 

Typically, they are likely to interact with clients, marketing and digital teams, production teams, budget holders, contributors, artists and end users. 

An employee in this occupation will be responsible for delivering high quality content on time and on budget that meets the brief. They need to be aware of the legal and regulatory framework and take this into account throughout the content development process.

A content creator would need to take into account ethical considerations and wider organisational policies.  A content creator would typically report to a senior colleague within their functional area. 

They are required to keep up to date with new technologies, platform developments and consumer trends. 


Roles this programme is suited to:

  • Content Creator 
  • Content Producer
  • Content Assistant 
  • Junior Content Creator 
  • Multimedia Executive
  • Social Media Executive
  • Social Media Co-Ordinator
  • Social Media Assistant 


Key learning outcomes:

  • Principles of Budgeting 
  • End-to-end production workflow processes
  • Principles of building a Brand 
  • Key content, channel and platforms
  • Principles applied to create or capture visuals and audio
  • Principles of writing for capturing content 
  • Principles for creating an effective campaign
  • Principles of mapping user journeys

  

Delivery 

Learners will attend regular sessions with their trainer, this will be face to face, online (remote) and learners will have access to a range of training resources. Their assessor will also arrange a one-to-one session that will guide them through the apprenticeship and prepare them for their End Point Assessment. 


Learners will have reviews of their progress that will take place every 10-12 weeks, which will be supported by the line manager and trainer. 

Additional workshops will take place throughout the year to support with additional support needs and the 20% Off Job Training. 


  

Commitment 

20% of the learners contracted hours must be given to support the completion of the apprenticeship. Trainer led sessions are a mandatory part of the apprenticeship along with other learning activities. 


Maths and End English may need to undertake Maths and English in addition to their main apprenticeship, this is dependant on their previous attainment. It is likely that the apprentice will be required to undertake research, reading and write ups to support their learning. 


The apprenticeship requires that 100% commitment from the learner and employer to ensure successful completion. 

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